Last Updated: July 13, 2026
1. Introduction
Welcome to Aakdo, an apparel brand marketed and sold by Tanwar Universal Ventures Private Limited ("Company," "we," "us," or "our"). We are committed to protecting your privacy and ensuring your personal data is handled securely and transparently in compliance with the Digital Personal Data Protection (DPDP) Act, 2023, and the Information Technology Act, 2000.
This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit www.aakdo.com (the "Website") or make a purchase.
2. Information We Collect
We only collect personal data that is necessary to provide our services to you. This includes:
- Identity & Contact Data: Name, email address, billing address, shipping address, and phone number.
- Financial Data: Payment status and transaction identifiers. (Note: We use secure third-party payment gateways and do not store your raw credit/debit card numbers or UPI PINs).
- Technical Data: IP address, browser type, device information, and operating system, collected automatically via Shopify when you browse our store.
- Usage Data: Information about how you navigate our Website, products viewed, and shopping cart activity.
3. Purpose of Processing (How We Use Your Data)
Under the DPDP Act, we process your data strictly for the following specific purposes:
- Order Fulfillment: To process transactions, arrange shipping, and provide order confirmations and delivery updates.
- Customer Support: To communicate with you regarding your order, returns, or inquiries.
- Legal Compliance: To maintain records required by Indian tax (GST) and corporate laws.
- Marketing (With Explicit Consent): To send you promotional emails or SMS about new Aakdo collections, exclusively if you have explicitly opted in to receive them.
4. Data Sharing and Third-Party Processors
We do not sell your personal data. We share your data only with verified "Data Processors" strictly to operate our business:
- Shopify: Our e-commerce hosting platform.
- Logistics Partners: Courier services (e.g., Delhivery, Blue Dart) to deliver your Aakdo garments.
- Payment Gateways: Regulated financial gateways (e.g., Razorpay, PayU) to process transactions securely.
- Legal Authorities: If required by law, court order, or government request to comply with Indian legal obligations.
5. Your Rights as a Data Principal
Under the DPDP Act, 2023, you hold the following rights regarding your personal data:
- Right to Access: You can request a summary of the personal data we hold about you and the identities of any third parties it has been shared with.
- Right to Correction: You can request that we update, correct, or complete any inaccurate personal data.
- Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data when it is no longer required for the purpose it was collected, provided it does not conflict with our legal data retention obligations (e.g., tax records).
- Right to Withdraw Consent: You can withdraw your consent for marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting our Grievance Officer.
- Right to Nominate: You can nominate another individual to exercise your data rights in the event of your death or incapacity.
To exercise any of these rights, please email our Grievance Officer from your registered email address.
6. Data Security and Retention
We implement robust security measures to protect your data against unauthorized access, loss, or misuse. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with applicable legal, tax, or accounting requirements in India.
7. Children’s Privacy
The DPDP Act strictly prohibits tracking or processing the data of individuals under 18 years of age without verifiable parental consent. Aakdo does not knowingly target or collect personal information from minors. By using this Website, you represent that you are at least 18 years old.
8. Cookies and Tracking Technologies
Our Website uses cookies to enhance your browsing experience, remember your cart items, and analyze site traffic. You can adjust your browser settings to refuse cookies; however, doing so may limit your ability to use certain features of the Aakdo storefront.
9. Grievance Redressal
In compliance with the DPDP Act, 2023, and the IT Rules, 2021, if you have any questions, concerns, or requests regarding your personal data, please contact our designated Grievance Officer:
- Name: Sangram Singh Tanwar
- Designation: Managing Director cum Grievance Officer / Data Protection Officer
- Email Address: sangram@aakdo.com
- Postal Address: Tanwar Universal Ventures Private Limited, FF-18, First Floor, JTM Mall, Model Town, Malviya Nagar, Jaipur - 302017, Rajasthan, India.
We will acknowledge your grievance within 48 hours and resolve it within the legally mandated timelines.